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Heraeus Kulzer becomes KULZER.

The new KULZER icon
Right on time for IDS 2017, our company will present itself with a new name and new look. We become KULZER.
What does this imply for you? What will change, what will remain? Here, you get the important news already before the big unveil in March. Always in sight: our new tooth icon. So, watch out for this symbol and stay up to date over the upcoming days and weeks by visiting us here or on facebook .
Novica Savic, Chief Marketing Officer

Partners for life.

“From our time at Heraeus Kulzer, my colleagues and I have more than 15,000 years of experience in the dental industry. That surprised even me – one of the old hands at the company. The basis for our solutions is providing a listening ear for our customers and our close collaboration with opinion leaders in dental practices, labs and universities. We partner with lots of our customers for decades – sometimes over generations.

We understand the requirements and needs of users – partly because many of us spent years working in dental practices or labs ourselves. We are always looking ahead, anticipating what you will need to be successful tomorrow. So you can be sure that, with us as your partner, you will continue to benefit from the best solutions in future – for both your company’s success and your patients’ happiness. We want to be a lifetime partner to you. See your reliable partner in a new light and visit us at the IDS!”

Novica Savic, Chief Marketing Officer
Achim Rastetter, Region Head Americas and Australia


Best support for your business

“Efficiency already plays an important role in both dental practices and labs. But today, process efficiency is more critical than ever to a company’s success – and even to its survival. Patient price comparisons further increase pressure. And anyone who is prepared to pay for beautiful teeth expects top-quality results. Our solutions combine technical efficiency with the highest quality materials.

As experienced specialists in the dental industry and in its technology and processes, we will advise you and support you to optimize your processes – especially when it comes to new digital opportunities for your company. In future, we want to reinforce the transfer of this knowledge to you as business men and women. Because we can only grow if you do, too.”

Achim Rastetter, Region Head Americas and Australia
Peter van Altena, Global Head of Service

First-class service

“Do you remember your first car? I loved mine, even though I had to open up my toolkit more often. Today a professional takes care of the complex, computer-based technology for me – I couldn’t do it anymore, and I’m glad I don’t have to.

Manual processes are increasingly being supplemented with digital technology, both in dental practices and labs. That’s why it’s so important you have a partner you can rely on and who can take care of any issues you might encounter. Being this partner for you is our first priority. Our solutions combine high-quality materials and reliable technology with personalized service from our experienced staff. We can help you integrate new products and train your team, and are always by your side with a listening ear and friendly advice. What’s more, we are continuously expanding these services. Because one thing is for certain: good service is more important now than ever before.”

Peter van Altena, Global Head of Service
Rolf Zucker, Sales Manager



A new era of innovation

“I’ve been in touch with dentists and laboratories for a long time – but I’ve never felt the sense of excitement that I do today. Digitization is now at the forefront of users’ minds. Personal consultation, diligent dental work and reliable materials still form the basis for your success in dental practice and lab. But the combination of manual and digital processes now requires new and first of all well-coordinated approaches.

We support you at that with integrated solutions that give you the flexibility to shape the way you work. After we change our name in July, you will continue to have access to our entire portfolio of proven products. At the same time, we will be working with even more dedication and with more manpower to create new solutions that help you succeed. We would love the opportunity to present our materials, technologies and services to you in person at the IDS.”

Rolf Zucker, Sales Manager
Marc Berendes, Chief Sales Officer


We become Kulzer

“Three-and-a-half years ago we gained a new, strong parent company with the Mitsui Chemicals Group – a company that offers us new opportunities. By changing our name to Kulzer, we are now completely separated from our previous owner and are targeting new growth. Mitsui Chemicals is fully supportive of the new strategy and the ambitious expansion plan for Kulzer’s product and service offerings.

Our goal remains the same: to give users the best possible solutions so that they can restore their patients’ oral health and well-being in a safe, more convenient and cost-effective way. That’s why we’re continuously expanding our portfolio. In future, we will be focusing our attention on new services for you, including digital opportunities. We are convinced, that is the only way we can grow together.”

Marc Berendes, Chief Sales Officer
Andrea Weber, Product Management Pala



New name, new look

“It’s not long now until we officially become Kulzer. What will it be like when we have a new name? I still remember how excited and nervous I was when I practiced my new signature in the weeks before my wedding. Different kinds of preparations are underway here at Kulzer for when we debut our new name and look at the IDS. I can already give away one secret now: in future, you’ll be seeing a lot more of this symbol when it comes to patients’ oral health and well-being.

After the change, we’ll still be the same company you’ve come to know and appreciate: personal, reliable, and solution-oriented. But there are also lots of areas where we want to step up our game and continue to grow together with you. Discover our new look for yourselves at the IDS. Until then, we’ll let you know here what you can look forward to.”

Andrea Weber, Product Management Pala
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Any Questions?

Do you have any questions about our name change? Please turn to your local sales contact or visit our FAQs.
Read FAQs
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Stay up to date

Stay up to date by following us on facebook. There as well, you will discover all news on KULZER in the run-up to IDS over the next days.
KULZER on facebook
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Learn more

Read the press release about our new name and strategy.
Press Release
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What we promise

Our new mission: solutions to help you restore your patients’ oral health and well-being
Discover our mission